"Sustainable India" features by Amita Deshpande Founded in 2015, reCharkha is a transformative initiative aimed at promoting sustainable development through waste management, rural employment for women, and conscious consumerism. By crafting beautiful products from non-biodegradable and non-recyclable plastic waste, handmade by rural artisans using traditional charkha and handloom techniques, we strive to create clean, sustainable communities. Our NGO, My EcoSocial Planet, not only focuses on upcycling plastics—ranging from multi-layered packaging to old cassette tape films—but also promotes awareness around waste reduction and proper recycling practices. Operating without electricity or harmful chemicals, our circular production model encourages consumers to return products for further upcycling. Each unique item we create, from bags to home decor, reflects the artistry of our artisans while serving as a reminder for consumers to refuse, reduce, and reuse plastic, ultimately fostering a more mindful approach to consumption.